I am also going to be shopping for my new pair of running shoes over the next few days - a feat I am both looking forward to and dreading. I'll admit I am a bit of a snob when it comes to running/exercise wear - I like to look good, be colour coordinated (mainly on a black and purple theme), choose items with nice designs and which have well known labels. I don't know why I am like this, aside from running/exercise clothes, in my everyday wardrobe I couldn't care less what make of clothing I buy! So choosing running shoes can be quite stressful as I have to get the aesthetic and practical balance correct. Wish me luck.... I will let you know how I get on!